Popularity of the Second Screen: 40% of People Use a Tablet or Smartphone while watching TV
It’s certainly part of TV watching in my house—watch show, check for more info on iPad (or iPhone)—who is that actor or actress. What else was she in? Has this show been canceled? According to a Nielsen report over 40% of us use a smartphone or tablet while watching TV. But is this an opportunity for deeper engagement with shows, creative marketing, or just part of distracted, connected lives?
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