Google Maps Effect: iOS 6 Adoption Grows By 29 Percent
iOS users are known to be quick adopters of the latest iOS software release, but with iOS 6 many people held off upgrading their devices due to Apple’s in-house mapping solution, which was inferior to the one it replaced. But over the past week, Google released Google Maps for iOS, bringing with it the widely praised location data as well as the previously missing turn-by-turn navigation and vector based maps to iOS.
This, as you’d expect spiked up the iOS 6 adoption rate, as backed up by mobile ad exchange firm MoPub’s analytics, which tracks more than 12,000 iOS apps.
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