iOS 7's new design is its least exciting feature
The iOS 7 preview that Apple showed off at its Worldwide Developers Conference sports a massively overhauled look. You’ve read all about it already—the parallax animation, the flatness, the 3D effects: iOS 7 looks sort of like a brand new phone, albeit one you already know how to use. But make no mistake: Based on what Apple’s shown so far, even if iOS 7 looked pixel-for-pixel exactly like iOS 6, it would still be a very significant update.
Don’t fall into the trap of thinking that iOS 7’s changes are only skin (or screen) deep. Though the visual changes are dramatic, they may well rank, in practice, as the least exciting update to the operating system, once it ships this fall.
The new look
The previews Apple provided during its WWDC keynote and on its website make it clear that though iOS 7 looks very different, it’s still basically the same operating system we’ve become familiar with since the original iPhone. But the buttons look less like buttons, and there’s a lot more whitespace and a lot less skeuomorphism to go around.
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