Apple's new iPhone 5c struggles to satisfy in China, but bright spots remain
Before Apple announced its lower cost iPhone 5c, some had speculated the “c” could stand for China, a vital market for the company’s future growth. But on Wednesday, consumers in the country appeared less than thrilled with the new smartphone amid expectations it would be far more affordable than the standard iPhone.
“Its much more expensive than what the previous information suggested, a big difference from what I thought,” said 27-year-old Wang Qian, who was disappointed by the phone’s lack of innovation. “All they’ve mainly done is provided more colors and raised the phone’s performance.”
The details about the new phone caused some to question whether Apple needs to be more aggressive in China at a time when its rivals are fiercely competing in the market with their own affordable handsets.
The iPhone 5c will start at 4488 yuan ($728) in China when bought without a contract, making it only 800 yuan cheaper than its cousin, the iPhone 5s. The high price point surprised many, especially as it was almost double what some analysts had estimated the much-rumored handset could end up costing buyers.
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