Burberry to Shoot Runway Show with Apple's iPhone 5sApple and Burberry have announced a partnership that will see Burberry using Apple's new iPhone 5s to capture its Spring/Summer 2014 runway show. The show, which takes place on September 16, will showcase the improved camera capabilities of the iPhone 5s as Burberry uses it to shoot photos and videos of the event.Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.Apple's iPhone 5s camera offers several improvements over the iPhone 5 camera, including an increased sensor size and an f/2.2 aperture, both of which provide a 33 percent increase in light sensitivity for clearer shots, especially in low-light conditions. The phone also includes a "True Tone" dual-LED flash, built-in image stabilization, and new camera modes. Teaser video shot with iPhone 5s Burberry will begin showcasing photos and videos on its social media channels and its website beginning today. The fashion house also plans to broadcast the event on Monday, September 16 at 2:30 PM GMT+1. Apple's iPhone 5s, which will not be available for pre-order, can be purchased from Apple and several third-party retailers on September 20. Recent Mac and iOS Blog Stories • Free-to-Play 'Where's My Water? 2' Debuts on the App Store • 'Pivvot' Named App of the Week, Available for Free • T-Mobile Offering iPhone 5c for $0 Down, iPhone 5s for $99 Down • Display Panel Shipment Projections Suggest iPhone 5c May Be More Popular Than iPhone 5s • Mac-Compatible 'Humble Indie Bundle 9' Game Collection Launched with 'Mark of the Ninja' and 'FEZ' • Walmart Offering Launch Discounts on New iPhones: $79 iPhone 5c, $189 iPhone 5s • Redesigned RSS Feed Viewer 'Reeder 2' Launches for iOS Devices • Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces
http://www.macrumors.com/2013/09/12/burberry-to-shoot-runway-show-with-apples-iphone-5s/
