Apple's Jony Ive and Craig Federighi Discuss Their Design and Engineering PartnershipWhile Apple design guru Jony Ive and software engineering chief Craig Federighi were included in a Bloomberg Businessweek cover story published today, much of the focus of that piece was on CEO Tim Cook and his thoughts about Apple and the competition. Ive and Federighi now get some attention for themselves in an interview with USA Today in which the two discuss their partnership that led to the development of iOS 7."When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn't need physical buttons, they understood the benefits," says Ive. "So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way."Federighi goes on to note that the technological advances over the past few years have finally reached the point where Apple is able to tackle something like iOS 7."This is the first post-Retina (Display) UI (user interface), with amazing graphics processing thanks to tremendous GPU (graphics processing unit) power growth, so we had a different set of tools to bring to bear on the problem as compared to seven years ago (when the iPhone first launched)," he says. "Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that's this precise, there's nowhere to hide. So we wanted a clear typography." Ive jumps in. "Yes, we wanted to defer to the content, and just get out of the way."The piece also includes a bit of a biography on Ive, discussing how he came to join Apple and the freedom and power he holds at the company. It also reflects on his focus on simplicity, with Ive pointing to the new Touch ID fingerprint scanning system on the iPhone 5s as an example of a feature that is useful but almost invisible in how it functions. Teasing future products from Apple, Ive notes that he would "love, love, love" to reveal what he and his design team have been working on, but that he would lose his job if he did. Finally, Ive addresses the topic of competition, noting that his work is driven by Apple's own tastes and those of its customers. He says that he keeps a close eye on what competitors are doing with their designs, but that their work does not influence his designs "at all". Recent Mac and iOS Blog Stories • Disney Launches Sandbox Creation Game 'Disney Infinity: Toy Box" for iPad • Refurbished Mid-2013 11-Inch MacBook Airs Now Available in Apple Online Store • iOS 7 Allows Siri to Disable Find My iPhone via Airplane Mode in Security/Convenience Trade-Off • Apple Releases Chrome and Firefox Extensions for Windows to Support iCloud Bookmark Syncing • Sapphire Home Buttons Coming to New iPads? • Rovio's 'Angry Birds Star Wars II' Hits the App Store • iOS 7 App Update Roundup: Pocket, Evernote, OmniFocus 2, Kindle, and More • Apple Chairman Art Levinson to Head Google Spinoff Dedicated to Solving Age-Related Health Issues
http://www.macrumors.com/2013/09/19/apples-jony-ive-and-craig-federighi-discuss-their-design-and-engineering-partnership/
