Latest data shows that the new iPhones are earning Apple more market share than before
Apple, unlike the handful of companies that produce Android smartphones that are actually worth buying, releases new a new smartphone just once every 12 months or so. Contrast that with someone like Samsung, who announces a new Galaxy every three weeks. This is important from a sales perspective, because when those new iPhones land, sales spike. According to data collected by Kantar Worldpanel during the 12 weeks ending on Halloween, this spike was more pronounced this year.
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