Why Apple's iAd platform is a 'tough slog' on Madison Ave.Apple is "the best-looking girl at the party, forced to wear a bag over her head."
<p>FORTUNE -- Unveiled by Steve Jobs in June 2010 with a promise of new generation of low-cost mobile ads that not only didn't "suck" but would have users coming back for more, the iAd platform was supposed to be Apple's (AAPL) answer to Google's (GOOG) AdMob.</p>
<p>But advertisers didn't exactly fall over themselves to fork over the minimum $1
MORE<img alt="" border="0" src="
http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&blog=8466345&post=134395&subd=fortunebrainstormtech&ref=&feed=1" width="1" height="1" /><img src="
http://feeds.feedburner.com/~r/fortuneapple20/~4/TffLERjmn-c" height="1" width="1"/>
Source:
Why Apple's iAd platform is a 'tough slog' on Madison Ave.
