Where Apple design is headed in 2014<article>
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2013 was an interesting year for Apple. Jony Ive’s move to the head of software design bore its first fruit with the launch of iOS 7, shaking up some established Apple design conventions and breaking a long-held pattern of focused iteration in a company not known for its wild mood swings. So what do Apple design developments from 2013 tell us about what to expect for iOS and the Mac this year?</p><h2>iPhone first</h2>
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From the first iPhone OS, Apple’s mobile design style has been to make things look like
things: Clear lines, friendly gradients, and shadows you could lose your keys in. This overt physicality had its roots in Mac app design, but really found its home on the iPhone and iPad—devices on which pressing a button meant literally pressing your finger onto something. Designers learned to make everything feel real. As iOS became more successful, many of those embellishments of literalism found their way back to the Mac.</p><p class="jumpTag"><a href="/article/2104064/where-apple-design-is-headed-in-2014.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Where Apple design is headed in 2014
