Ratings show TV audiences still prefer TBWA Apple ads to in-house commercialsBloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple […]<img alt="" border="0" src="
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Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials
