Apple's 'Way Too Long' Invite Lands With a ThudApple's pretty much annual October new product media event usually is preceded by a cute invitation sent to journalists. The invitation typically includes a phrase or graphic element that provides a vague clue to the secret agenda of the event.
Presumably, this is to drum up excitement and speculation, in addition to creating an ah-ha moment.
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Apple's 'Way Too Long' Invite Lands With a Thud
