Former CEO John Sculley explains how Apple sells experiences

[HCK]

Former CEO John Sculley explains how Apple sells experiences

I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became. In a new interview with John Sculley, the former<span class="ellipsis">…</span><div class="read-more">Read more ›</div><!-- end of .read-more --><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/3f61a9e1/sc/1/mf.gif' border='0'/><br clear='all'/>

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Source: Former CEO John Sculley explains how Apple sells experiences