McDonald’s increases sales by beaming offers to smartphones in iBeacon pilotMcDonald’s is testing Bluetooth beacon-based offers in at least some of its locations as it pilots beacon platform Piper that works with both iOS devices using Apple’s iBeacon framework and other mobile devices. Piper announced today that it’s testing its beacon platform in McDonald’s franchises in Columbus, Georgia and pushing deals out to users that […]<img alt="" border="0" src="
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McDonald’s increases sales by beaming offers to smartphones in iBeacon pilot
