Under Armour snaps up MyFitnessPal to become largest health tracker<article>
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Under Armour is shelling out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear.</p><p>
The maker of hoodies, running shorts and other athletic wear will pay $475 million to buy
MyFitnessPal, a
HealthKit-integrated app that helps people lose weight by letting them record what they eat and count calories. It’s also paying $85 million for
Endomondo, an app from Denmark that lets people track their activity, whether that’s running or doing gymnastics.</p><p class="jumpTag"><a href="/article/2880312/under-armour-buys-two-fitness-apps-builds-trove-of-health-data.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Under Armour snaps up MyFitnessPal to become largest health tracker
