Motorola boss fights back against Jony Ive's Moto Maker criticism<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/motorola-boss-fights-back-against-apple-designers-criticism-moto-maker' title="Motorola boss fights back against Jony Ive's Moto Maker criticism"><img src='
http://www.imore.com/sites/androidcentral.com/files/styles/large_wm_brw/public/article_images/2015/02/iphone-6-moto-x-hero.jpg?itok=GwOTGHa6' />[/url]</p> <p>Motorola President Rick Osterloh disagrees with
Apple designer Jony Ive's criticism of the Moto Maker phone customization program. In a recent profile of Ive, the designer
sharply criticized an unnamed competitor that allowed customers to "make it whatever you want," saying that that "I believe that's abdicating your responsibility as a designer." Osterloh wasn't about to take that sitting down.</p> <!--break--> <p>In an interview with
BBC, Osterloh said:</p>
<p>"Our belief is that the end user should be directly involved in the process of designing products. "We're making the entire product line accessible. And frankly, we're taking a directly opposite approach to them [
Apple]."</p> <p>Additionally, Osterloh took a shot at Apple's pricing, calling it "outrageous". A 16GB <a href="
http://www.imore.com/iphone-6" title="iPhone 6: Everything you need to know">iPhone 6[/url] runs $649, while a 16GB <a href="
http://www.androidcentral.com/moto-x" title="The latest news, reviews, and tips for the Moto X (2014)">Moto X (2014)[/url] (with a 1080p screen, nonetheless) prices in at $399.99. Even the highest-tier Moto X (64GB storage, wood or leather back) costs less than the first-tier iPhone 6.</p> <p>Clearly the two strategies are quite different. Apple offers the iPhone 6, <a href="
http://www.imore.com/ipad-air-2" title="All the latest iPad Air 2 news and reviews">iPad Air 2[/url], and their other iOS products in silver with a white front, gold with a white front, or dark gray with a black front. That's it.</p> <p>Motorola, on the other hand, allows customers to pick-and-choose the color and even material choice of every outward-facing component of the Moto X. You can have a black or a white front, your choice of color for the trim, and options for the back of various colors, leathers, and woods.</p> <p>While Jony Ive would never let you have an iPhone with a leather back (you'll have to buy a case for that, and Apple will gladly sell you one), it's worth noting that the
Apple Watch will offer numerous options for personalizing the look — multiple versions of the body, two sizes, and several choices (in multiple colors) for the band. So perhaps Sir Jony Ive and Moto Maker aren't that far apart after all.</p> <p>Source:
BBC</p> </div></div></div><div id="comment-wrapper-nid-30003"></div><img width='1' height='1' src='
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Motorola boss fights back against Jony Ive's Moto Maker criticism
