Apple Pay sees high acceptance from customers, but merchants still need to get on board

Apple Pay sees high acceptance from customers, but merchants still need to get on board

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">According to a new study, Apple Pay has seen high adoption among users in its first few months, though many users report disappointment with the in-store experience.</p>  <p>Apple Pay, has seen a wide acceptance rate among customers, with 66% of iPhone 6 and iPhone 6 Plus owners adding at least one card to the payment service, according to a new survey. However, many customers are reporting disappointment when it comes to using Apple Pay in stores, in part due to inconsistent implementations of Apple Pay by merchants.</p> <p>From Phoenix Marketing International:</p>

<p>"The demand is there: 59% of Apple Pay users have gone into a store and asked to make a purchase with Apple Pay. But so is the disappointment: 47% visited a store that was listed as an Apple Pay merchant only to find out that the specific store they visited did not accept (or were not ready to accept) Apple Pay."</p>

<p>When they do find a store that supports Apple Pay, many customers run into problems during checkout. Several respondents to the survey reported that payment terminals often worked slowly, and cashiers were ill-equipped to aid customers that needed help using the system.</p> <p>Apple Pay first debuted in October 2014 for iPhone 6 and 6 Plus in the U.S. The payment service now has the support of 2,500 participating banks, along with 700,000 businesses.</p> <p>Source: Phoenix Marketing International</p> </div></div></div><img width='1' height='1' src='