Uber launches iPhone game to attract new drivers<article>
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Uber launched a new game for iPhone users today aimed at teaching people what it’s like to work as a driver for the tech-driven transportation company.</p><p>
UberDrive is equal parts teaching tool and recruitment mechanism: players are taught to find the most efficient route around a map of San Francisco for the digital passengers they “pick up” in the game. Players are taught to go and grab riders from areas where surge pricing is in effect, and get rewarded for taking efficient routes to their destination. Surge pricing is Uber’s practice of charging multiple times its base fare in areas seeing heavy demand.</p><p class="jumpTag"><a href="/article/2934932/uber-launches-iphone-game-to-attract-new-drivers.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Uber launches iPhone game to attract new drivers
