News: Apple eyed Bill Simmons for exclusive podcast dealAmid rumors of Apple showing interest in generating its own original programming, Re/code reports that the company held talks with former ESPN star Bill Simmons aimed at signing the sports commentator to an exclusive podcast deal. Sources familiar with the discussions said Apple media boss Eddy Cue floated the idea to Simmons a couple times over the summer, before Simmons ended up signing an exclusive “multi-year, multi-platform agreement”…
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News: Apple eyed Bill Simmons for exclusive podcast deal
