News: Ive discusses Hermès Apple Watch partnership<img src="
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In a joint interview with The Wall Street Journal, Apple design chief Jony Ive and Hermès artistic director Pierre-Alexis Dumas provided some insight into Apple’s new partnership with the French fashion house and where the company is positioning the Apple Watch in terms of luxury branding. Ive revealed that he approached Hermès about collaborating on the Apple Watch before the device had even been announced — an unusual move for the normally…
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News: Ive discusses Hermès Apple Watch partnership
