Apple Pay 1 year in: Slow to grow, but 'off to a great start,' Apple says<article>
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<p>Tech companies have been trying to make mobile payments happen for years, and when Apple entered the space last October with
Apple Pay, it seemed like paying for things with your phone might actually become a daily occurrence.</p><p>But Apple Pay adoption is still slow going a year after its launch, according to new reports. The service is barely a blip on the retail radar, accounting for about 1 percent of total transactions in the U.S., according to research firm Aite Group.</p><p>The
Wall Street Journal dug up numbers from various retail chains and analysts that seem to back up that figure: At Panera, Apple Pay usage is in the “low single digits,” while Firehouse Subs says the service accounts for 2 percent of all transactions. (Panera did say that Apple Pay comprises 20 percent of sales in its iOS app, which lets customers order ahead.) Kantar Worldpanel ComTech said 75 percent of iPhone 6 and 6 Plus owners hadn’t even used Apple Pay, but that survey was done in April, just six months after the service launched.</p><p class="jumpTag"><a href="/article/2989100/ios/apple-pay-1-year-in-slow-to-grow-but-off-to-a-great-start-apple-says.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple Pay 1 year in: Slow to grow, but 'off to a great start,' Apple says
