Apple Refreshes 'Start Something New' Campaign in Multiple CountriesApple has reintroduced its "
Start Something New" campaign ahead of New Year's Day in Australia, India, New Zealand, South Korea, Vietnam and other countries in the Asia-Pacific region. The campaign will likely be expanded to the U.S., Canada, Europe and other regions soon.
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"Start Something New" features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.
Apple has also shared individual profiles for each new work and artist on its website:
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Painting fluid landscapes by Lu Jun, China
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Painting with dots by Lieu Nguyen, Vietnam
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Chasing wild vistas by Emma Phillips, Australia
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Illustrating nature through its details by Tiffany Bozic, USA
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Drawing with light by Darren Pearson, USA
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Shooting from a new perspective by Bernhard Lang, Germany
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Visualizing the power of gravity by Greg Barth, UK
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Cultivating a different kind of rose by Kahori Maki, Japan
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Composing a sense of wonder by Jake Sargeant, USA
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Seeking color in the streets by Brian Lotti, USA
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Capturing the texture of movement by William Hundley, USA
Apple ran a nearly identical campaign in December 2014,
starting in Japan and later
expanding to the U.S. and other countries.
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Apple Refreshes 'Start Something New' Campaign in Multiple Countries
