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Author Topic: Tick-tock... tock?!—The future of iPhone product cycles  (Read 394 times)
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« on: May 15, 2016, 04:05:21 pm »

Tick-tock... tock?!—The future of iPhone product cycles

Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie.







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Wherein rumors suggests Apple may 'finally' abandon the S-cycle... for two S-cycles!

Time was you'd get something new, then a better version of it, then something new again. You could count on it, like the tick-tock of some great clock. And you could plan for it—getting every one of them if you wanted to, or alternating between just the new or just the improved, depending on what you felt was the best strategy. But now it's all being burned down. Instead of tick-tock we're faced with the ultimate horror: Rumors of a tick-tock... TOCK.

I'm talking, of course, about Intel and how, after decades of die shrinks followed by architectural improvements, for the first time the company will be following the former with t...

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