The winner takes it (almost) allMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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Ripples are still being felt post-Apple's Q2 2016 results, and the question remains: What's the future beyond the iPhone rainbow?
Will it be virtual or augmented reality? Will it be "Project Titan", which everyone seems to presume will be some type of Apple Car? Could it be something entirely new that once again redefines what Apple is and what it means to the next generation of customers? These are the big questions.
Looking at the role both iPod and iPhone have played in Apple's success over the last decade and a half, it's easy to draw the conclusion that Apple needs to transition to another breakthrough, smash-hit product that leads, and ultimately defines, a new market.
Notice I didn't include "dominates...
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The winner takes it (almost) all
