Go small or go homeMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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'Why abandon a belief merely because it ceases to be correct' - Robert Frost
When I first heard about the iPhone SE I wasn't that moved. After all, it was just a small version of an iPhone 6s without 3D Touch. It was the low end of the line product, clearly designed to bring the iPhone line onto a base level of performance and features.
Then a funny thing happened. I kept running into folks who were abandoning their state-of-the-art iPhone 6s devices in favor of the iPhone SE.
Madness.
But perhaps there was something else going on. Perhaps bigger wasn't better?
I've been an iPhone Plus user from the beginning. It has a great big screen and fantastic battery life. How could an SE replace that?
It was tim...
Source:
Go small or go home
