Getting the App Store games we deserveMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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Beyond in-app purchases and subscriptions, great games need to be a great experience.
One of the problems with the App Store when it launched was the inability for developers to charge for upgrades or add-ons like new productivity features or new game levels. The introduction of in-App purchases was meant to solve this problem. Developers could add new features, game levels, and the like. Customers could decide if the updates would be worth the expense.
Then something bad happened. The freemium model emerged. Apps — notably games — launched as free, but not free as in "no money ever," free as in "download the game and be utterly frustrated by artificial delays or resource constraints unless you pay up."
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Getting the App Store games we deserve
