Google Plasters Its Name on a New Hardware CollectionGoogle on Tuesday unveiled a new smartphone and home hub that squarely aim at products from market leaders Apple and Amazon. The company's new branded smartphone, called "Pixel," marks a departure from past efforts. Up to now, Google's Nexus phones were made by a variety of manufacturers that sold them under their brands. "Google is trying to position itself as a complete supplier," said ABI Research analyst Jeff Orr.
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Google Plasters Its Name on a New Hardware Collection