Apple Previews Redesigned Flagship Regent Street Store in LondonApple today invited journalists to London, England to preview its redesigned
Regent Street store, set to
open this weekend. Dozens of images have been shared on Twitter and other websites, providing us our first glimpse at the revamped location that's been under construction for more than a year.
<img src="
" alt="apple-regent-street-new-2" width="800" height="600" class="aligncenter size-full wp-image-527315" /><center>
The lower level of the redesigned store (Sebastian Anthony via Twitter)</center>
Apple Regent Street now features Apple's next-generation retail design, previously seen at its flagship
Union Square location in San Francisco, including wide, open spaces with indoor trees, sequoia wood tables and shelves for displaying products, a large 6K video screen, and light boxes extending the length of the ceiling.
<img src="
" alt="apple-regent-street-new-3" width="800" height="600" class="aligncenter size-full wp-image-527319" /><center>
Two new side staircases lead to a second level (Ian Betteridge via Twitter)</center>
The location now has a Genius Grove, a section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found at Apple's other retail locations.
<img src="
" alt="apple-regent-street-new" width="800" height="592" class="aligncenter size-full wp-image-527312" /><center>
Apple's new Regent Street storefront (Nick Dines via Twitter)</center>
In line with
remodeling plans filed last year, the storefront is no longer adorned with four Apple logos in each window, but rather a large, white flag with the Apple logo. The central glass staircase has been removed, replaced with two new side staircases that lead to the second level with more product displays and workshop space.
Apple retail chief Angela Ahrendts was on hand to preview the new store, designed by Foster and Partners, the award-winning architecture firm behind Apple's upcoming
Campus 2 headquarters and Union Square retail location. Apple Regent Street will
open its doors to the public on Saturday at 10:00 a.m. local time.
<div class="linkback">Related Roundup:
Apple Stores Tag:
United Kingdom </div>
Discuss this article in our forums
<div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/MacRumors-Front/~4/5YRdTlhmeRM" height="1" width="1" alt=""/>
Source:
Apple Previews Redesigned Flagship Regent Street Store in London
