The cowardly Apple TV<article>
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<p>If there’s one Apple product that would truly benefit from some courage, it’s the new Apple TV.</p><p>Apple’s $150 streaming box isn’t a bad product, but it faces the same fundamental challenge as other streaming boxes: With so many apps competing for users’ attention, managing and sorting through them all can be a chore.</p><p>Last week, Apple provided a glimpse at its solution, a new app called “
TV” that acts like a universal viewing guide. Instead of bouncing between a dozen apps to find something to watch, TV pulls lots of content into one place. Apple will also offer a “single sign-in” feature for cable-authenticated apps, so you don’t need to keep re-entering the same login credentials. Both features are due out in December.</p><p class="jumpTag"><a href="/article/3137542/streaming-hardware/the-cowardly-apple-tv.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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The cowardly Apple TV
