Newton and the promise of paying for good softwareHow one company's rebrand left it in a better financial place despite cutting its user base.
Software is hard. It's one of those obvious statements that bears more scrutiny when investigated to its fullest; most people build software, be it for a computer, smartphone, tablet, or increasingly all of the above, with the intention of making money.
Increasingly, mobile apps rely on advertising as their primary form of revenue. This is a tried-and-true money generator after the perceived rejection of, but for certain gaming genres, paid-up-front apps. When CloudMagic debuted in 2013, CEO Rohit Nadhani told his team to offer the email client as a paid app because it built upon the gesture smarts of Apple's native Mail app and the search prowess of Gmail. Generous reviews and good word of mouth built its audience to some four million sign-ups and, at its height, 500,000 daily active users, but rising server costs and expensive R&D kept the company from making money.
After expanding...
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Newton and the promise of paying for good software
