Heads up: Apple is smart to pursue augmented reality<article>
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<p>Over the last few years, development of and interest in the virtual reality arena has truly begun heating up, but the same can’t yet be said for its close cousin, augmented reality. The most prominent product in the category to date was the much-maligned—perhaps rightly so—
Google Glass, which never really cracked the consumer market.</p><p>But that doesn’t mean that the interest isn’t still there. Microsoft has been investigating the mixed reality concept with its
HoloLens visor, a device that seems to actually make a compelling argument for the technology, and Snapchat has garnered some attention with its new
Spectacles glasses, which feature built-in cameras and integrate with the popular messaging app.</p><p class="jumpTag"><a href="/article/3142674/software/heads-up-apple-is-smart-to-pursue-augmented-reality.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Heads up: Apple is smart to pursue augmented reality
