Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS DayApple has
announced it will once again honor
World AIDS Day by donating $1 to (RED)'s fight against AIDS for every purchase made with
Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to a total of $1 million, starting tomorrow through December 6.
“The gift of life is the most important gift that anyone can give,” said Tim Cook. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”
Bank of America will
likewise make a donation for every Apple Pay transaction made using its cards, also up to $1 million, on December 1-7.
<img src="
" alt="world-aids-day-bank-of-america" width="583" height="288" class="aligncenter size-full wp-image-535578" />
Apple is also releasing new
PRODUCT(RED) products, including an
iPhone 7 Smart Battery Case and
iPhone SE Case, alongside the
Pill+ Portable Speaker and
Beats Solo3 Wireless On-Ear Headphones, all of which are or will be available today. A portion of proceeds raised from these products support
The Global Fund.
<img src="
" alt="pill-plus-productred" width="572" height="184" class="aligncenter size-full wp-image-535588" />
Meanwhile, for the next week, a number of popular
App Store games will be offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases will go to The Global Fund. The 20 apps set to participate:
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• Angry Birds 2
• Angry Birds POP!
• Best Fiends
• Best Fiends Forever
• Boom Beach
• Candy Crush Jelly Saga
• Clash of Clans
• Clash Royale
• CSR2
• Episode
</div><div style="width:50%;padding:0 10px 0 0;float:right;">
• Farm Heroes Saga
• FarmVille: Tropic Escape
• FIFA Mobile
• Hay Day
• MARVEL Contest of Champions
• PewDiePie’s Tuber Simulator
• Plants vs. Zombies Heroes
• SimCity BuildIt
• War Dragons
• YAHTZEE With Buddies
</div><div style="clear:both;"></div>
In the United States, Apple is offering a free iTunes download of
The Lazarus Effect, the documentary about the mission of (RED). Meanwhile, 100 percent of U.S. proceeds raised from The Killers’ holiday album
Don’t Waste Your Wishes, exclusively available on iTunes, will go to The Global Fund.
Apple says customers around the world can also easily donate directly to (RED) through iTunes to join the fight against AIDS. Meanwhile, a record 400+ Apple retail stores around the world will once again turn their logos red or feature (RED) window decals on December 1 to raise visibility for World AIDS Day.
<strong>Update:</strong> The PRODUCT(RED)
iPhone 7 Smart Battery Case ($99.00) and
iPhone SE Leather Case ($39.00) are now available to order on Apple.com. At the time of writing, delivery dates are stretching between December 5-7 for the iPhone 7 case and December 2-5 for the iPhone SE case.
<div class="linkback">Tags:
(PRODUCT)RED,
Apple retail,
World AIDS Day </div>
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Apple to Donate Up to $1 Million to (RED), Outs New (PRODUCT)RED Gear in Honor of World AIDS Day
