Apple snags Amazon Fire TV exec to lead Apple TV efforts<article>
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Apple is shaking up its TV department in a sign that the company is paying more attention to its
set-top box.</p><p>
Earlier in February, former Amazon Fire TV manager Timothy Twerdahl joined Apple to oversee product marketing for the Apple TV,
Bloomberg reported. That role was held by Pete Distad, who will now shift over to the content side to help Eddy Cue make more TV deals. Twerdahl certainly knows his stuff: Before joining Amazon, he worked at Netflix and Roku.</p><p class="jumpTag"><a href="/article/3167541/consumer-electronics/apple-snags-amazon-fire-tv-exec-to-lead-apple-tv-efforts.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple snags Amazon Fire TV exec to lead Apple TV efforts
