Up next for Apple TV: 4K streaming reportedly in the works<article>
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The Apple TV is a solid product, but it doesn’t do a whole lot more than rival streaming set-top boxes on the market. But there were big plans for the device, according to a
new Bloomberg report. Some of those plans are still on the roadmap, like an upgraded device that can stream 4K content. Others, like a skinny bundle of TV networks that could replace a cable subscription, seem like a lost cause.</p><p>
Apple just hired former Amazon Fire TV chief Timothy Twerdahl to
take over Apple TV marketing, freeing former marketing head Pete Distad to make content deals for the device. This move is a promising one, indicating that Apple knows the TV needs some work.</p><p class="jumpTag"><a href="/article/3171209/streaming-services/up-next-for-apple-tv-4k-streaming-reportedly-in-the-works.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Up next for Apple TV: 4K streaming reportedly in the works
