With the new iPad, Apple keeps simplifying its product lines<article>
<section class="page">
<p>Nineteen years ago, Steve Jobs unveiled his
simplified Mac product strategy of a box divided into four squares: Power Mac, PowerBook, iMac, and a question mark that would eventually be filled in by the iBook. These days Apple can’t fit its key product
lines, let alone individual products, in four squares. But there are strong signs that Apple is in the midst of executing a strategy to simplify its product lines and, ultimately, make it easier for consumers to understand what products Apple is offering.</p><h2>The Mac evolution</h2>
<p>For a long time, Apple has split the Mac laptop product line in two, with the non-pro laptop (iBook, MacBook) separate from the pro model (PowerBook, MacBook Pro). The introduction of the MacBook Air confused things quite a bit, given that it wasn’t powerful enough to be a pro-level laptop, but it was so expensive that it couldn’t reasonably be considered a mid-range model. </p><p class="jumpTag"><a href="/article/3186546/macs/with-the-new-ipad-apple-keeps-simplifying-its-product-lines.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
With the new iPad, Apple keeps simplifying its product lines
