iPhone ASP predicted to rise to $753 in 2018, as Apple readies premium-priced iPhone 8 for the fall<div class="feat-image">
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<p>Analysts are expecting the price people will pay for an iPhone to rise significantly heading into next year. Apple analyst Katy Huberty from Morgan Stanley released a report (
via Business Insider) predicting iPhone ASP to rise to $753 in 2018, up from $695 in the holiday quarter just gone.</p>
<p>Much of this increase is attributed to demand for the upcoming flagship iPhone model with an all-new design, OLED display and (almost) bezel-less front face.
This ‘iPhone 8’ is rumored to cost significantly more than Apple’s current lineup. Huberty also notes that more people are buying the iPhone 7 Plus than ever before, which
starts at $769 and is priced at a $120 premium relative to the 4.7-inch iPhones.</p>
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iPhone ASP predicted to rise to $753 in 2018, as Apple readies premium-priced iPhone 8 for the fall