App Store upgrades: It’s not that Apple can’t do it, but they won’t do it<article>
<section class="page">
<p>Apple’s iOS and Mac app stores revolutionized software distribution. They provide one-stop shops for apps from vendors around the world, allowing software developers to offer their products without worrying about setting up distribution contracts. They also take care of the fulfillment (billing and downloads), saving developers time and hassle. In exchange, Apple takes a 30 percent cut of sales, which is fair for the service they provide.</p><p>But there’s one thing you can’t do in Apple’s app stores: you cannot provide a new version of your apps to existing customers at a discount. You can’t offer upgrade pricing.</p><p>Upgrade pricing makes a lot of sense for software. It helps developers retain customers and it rewards loyalty. Upgrades are generally very similar to existing versions, with a few new features and perhaps a refreshed interface, so it’s not fair to expect users to pay full price. If you do, many users won’t opt for the new versions, and developers generally prefer if most of their users run the latest versions of their software.</p><p class="jumpTag"><a href="/article/3196016/software/app-store-upgrades-it-s-not-that-apple-can-t-do-it-but-they-won-t-do-it.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
App Store upgrades: It’s not that Apple can’t do it, but they won’t do it
