It's time for Apple to go to CESCES is no longer the show that defines the new year in tech. Apple is no longer the company that starts the year off with a bang. But, what if the two came together?
Yes, this time of year I'm typically mocking CES for its general silliness. That's because the "don't call it the Consumer Electronics Show" has lost its way. It used to be the most important tech event of the year — especially after the death of Comdex —but it's increasingly become all about quantity rather than quality.
The future is then
Once upon a time, Bill Gates was a legend of the CES stage. His opening keynotes were must-attend events, with long lines of eager press and analysts vying to get in early and glimpse whatever products the then-CEO of Microsoft would unveil. Xbox was one of them.
The only company and presenter that overshadowed it was — wait for it — Apple.
Steve Jobs never took the CES stage. And there was no Apple booth. But Apple's presence was always felt.
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It's time for Apple to go to CES
