Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and MoreIn addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this
Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.
<h3>Friday, March 9</h3>
<strong>
Apple's ecosystem explained</strong>: YouTube tech reviewer Marques Brownlee explains why Apple's ecosystem of products and services is so strong. He also advises against becoming too locked into just one ecosystem.
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Commentary: A good example of the strength of Apple's ecosystem is iMessage and its coveted blue message bubbles, which have essentially become a status symbol. As silly as it may sound, there are a countless number of tweets that mock green bubbles, which is the color Apple uses to display standard text messages.
<strong>
AAPL sets all-time high closing price of $179.98</strong>: The previous record was $179.26, set on January 18, 2018. Apple's overall all-time high remains $180.62, set during intraday trading on February 28, 2018. AAPL has been on the rise since bottoming out at $150.24 on February 9 amid a wider stock market selloff.
Commentary: Apple shares have technically traded for higher prices, but today's record high factors in multiple stock splits, including a 7-for-1 split in 2014. Apple's market cap now hovers around the $915 billion mark.
<strong>Timing of Apple's rumored March event</strong>: Apple typically invites the media to its special events roughly 10 to 12 days beforehand, so if there is a March event on its agenda, then we'll likely hear about it soon.
<ul><li>2015:
Thursday, February 26 invites →
Monday, March 9 event<li>2016:
Thursday, March 10 invites →
Monday, March 21 event<li>2017: No event.
<li>2018: Thursday, March 15 invites → Monday, March 26 event (?)</ul>
Commentary: The big question is whether Apple will hold a media event or make its announcements
via press releases as it did last year. Rumored products that could debut this month include
a new iPhone SE,
lower-priced 9.7-inch iPad and MacBook Air models, and the
AirPower charging mat, along with
iOS 11.3.
<strong>Other Reading:</strong>
<ul><li><strong>
Swift is now the world's tenth most used programming language</strong>, tied with Objective-C, according to analyst firm RedMonk's analysis of GitHub and Stack Overflow data. Apple's open source programming language was released at WWDC in June 2014.
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<li><strong>
Apple has applied to patent a crumb-resistant keyboard</strong>: The
patent application describes a MacBook keyboard with mechanisms that prevent contaminant ingress, which is a fancy way of saying dirt and crumbs. This could involve the use of "brushes, wipers, or flaps" that block gaps around key caps.</ul>
For more Apple news and rumors coverage, visit our
Front Page,
Mac Blog, and
iOS Blog. Also
visit our forums to join in the discussion.
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Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and More
