Apple to Close Last Remaining Apple Watch Pop-Up Shop Next MonthApple is set to close its last remaining pop-up shop dedicated to Apple Watch next month. Signs displayed at the Tokyo shop, located in Shinjuku's high-end Isetan department store, were
shared on Twitter announcing the closure.
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<center><blockquote class="twitter-tweet" data-cards="hidden" data-lang="en"><p lang="ja" dir="ltr">やっぱり伊勢丹のApple Watch Storeは閉店か…
pic.twitter.com/moYjXCfYRp</p>— Shotaro Akiba (@ShotaroAkiba)
April 21, 2018 <script async src="
https://platform.twitter.com/widgets.js" charset="utf-8"></script> </center>
The message reads, "This is a notice that Apple Watch at Isetan Shinjuku will close as of Sunday, May 13. Thank you very much for your continuous patronage."
The closure of the pop-up shop follows last month's
opening of Apple's Shinjuku store, which is situated directly opposite Isetan and offers the full range of Apple products and services, including Apple Watch.
Japan's pop-up shop is notable for being the first of its kind to open, coinciding with the launch of the original Apple Watch in 2015. Apple has only operated three pop-up shops worldwide selling Apple watches and bands. The other two operated out of Galeries Lafayette in Paris and
Selfridges in London. Both closed in 2017.
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The closures appear to be part of Apple's recent strategy of promoting Apple Watch as a health and fitness accessory first and a haute couture fashion detail second. The pop-up shops specialized in selling Apple Watch Edition models, gold versions of which sold for at least $10,000 and up to $17,000 when they hit the market.
The pop-up shops were essentially outlets for Apple's remaining inventory of 18-karat Gold and Rose Gold Apple Watch Edition models, which were
discontinued in 2016 and replaced with the ceramic Edition models the company continues to offer online and in-store to this day.
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Apple to Close Last Remaining Apple Watch Pop-Up Shop Next Month
