Opinion: Earnings show that the iPhone X was a huge success, even if Apple hoped for more<div class="feat-image">
</div><p>Prior to <a href="
https://9to5mac.com/2018/05/01/apple-earnings-fy18-q2/" target="_blank" rel="noopener">yesterday’s AAPL earnings report[/url], all the speculation about iPhone sales was doom-and-gloom. Although analysts were predicting that Apple would hit its guidance – and it would have been a dramatic shock if it had failed to do so – anyone reading the reports could be forgiven for thinking iPhone sales were tanking.</p>
<p>In particular, it appeared that the <a href="
https://9to5mac.com/guides/iphone-x/" target="_blank" rel="noopener">iPhone X[/url] was very far from the success that analysts had earlier predicted.</p>
<p>The early talk was of a new ‘supercycle’ – that the radical new design of the iPhone X would lead to the same kind of dramatic boost to sales we saw when Apple made its move into larger-screened phones with the iPhone 6. But that idea didn’t last long, as subsequent reports suggesting that Apple was now halving its sales expectations for the quarter …</p>
<p> <a href="
https://9to5mac.com/2018/05/02/aapl-q2-earnings-explained/#more-531544" class="more-link">more…[/url]</p><div class="feedflare">
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Opinion: Earnings show that the iPhone X was a huge success, even if Apple hoped for more
