How today’s Apple has thrown out its old rulebook<article>
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<p>When Steve Jobs came back to Apple in 1997, he didn’t like what he saw, so he set about changing the corporate culture. A decade later, one proof of his success was the fact that the company seemed to follow a rulebook, largely behaving with a consistency that allowed those of us who covered the company to react to wild rumors with phrases like “Apple wouldn’t do that” or “that’s not how Apple does things.”</p><p>But in the years following <a href="
https://www.macworld.com/article/1162762/macs/former-apple-ceo-steve-jobs-dies-at-56.html" rel="noopener" target="_blank">Jobs’s death[/url] (and the departure of some other Jobs-era executives), Apple has continued to evolve—and in many cases, it’s torn up the old rulebook. A lot of the changes strike me as being for the better. I feel like after Steve laid down the law in the late 1990s, some policies and decisions were never really reconsidered until the Tim Cook era got into full swing.</p><p class="jumpTag"><a href="/article/3290404/apple/how-todays-apple-has-thrown-out-its-old-rulebook.html#jump">To read this article in full, please click here[/url]</p></section></article>
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How today’s Apple has thrown out its old rulebook
