Aggressive new in-store iPhone marketing clouds Apple’s retail message<div class="feat-image">
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<p>Following its four-day Black Friday
shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with
limited time discounts through the
Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive
online marketing, has also made its way to Apple’s physical stores in an unprecedented way.</p>
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Aggressive new in-store iPhone marketing clouds Apple’s retail message
