Apple Shipped 14.5M iPads in Holiday Quarter According to Strategy AnalyticsApple shipped an estimated 14.5 million iPads in the fourth quarter of 2018, according to
research firm Strategy Analytics.
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Apple
no longer discloses iPad, iPhone, or Mac unit sales in its earnings reports, leaving us with these estimated figures, which can vary quite significantly between research firms. With the iPhone, for example, estimated shipments have ranged from
65.9 million to
68.4 million to
71.7 million for the quarter.
Apple reported sales of 13.2 million iPads in the fourth quarter of 2017, when it was still disclosing unit sales, so the Strategy Analytics data suggests that
iPad unit sales have grown nearly 10 percent on a year-over-year basis.
Strategy Analytics estimates that the <!---->iPad<!---->'s average selling price was $463, an increase of just over four percent from $445 in the year-ago quarter. This sounds unsurprising, as Apple raised prices with its new
iPad Pro lineup in 2018, with the cheapest model starting at $799 compared to $649 in 2017.
Apple remained the world's most popular tablet vendor, easily topping Samsung's estimated 7.5 million tablet shipments in the quarter, according to Strategy Analytics. Amazon, Huawei, and Lenovo round off the top five with an estimated 5.5 million, 4.6 million, and 2.3 million shipments respectively.
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On an operating system basis, however, Android tablets from multiple brands still commanded an estimated 60 percent of the market.
Apple reported <!---->iPad<!----> revenue of $6.7 billion in the quarter, a 17 percent increase over the year-ago quarter.
<div class="linkback">Related Roundups:
iPad Pro,
iPad mini 5,
iPad</div><div class="linkback">Tag:
Strategy Analytics</div><div class="linkback">Buyer's Guide:
11" iPad Pro (Buy Now),
iPad Mini (Don't Buy),
12.9" iPad Pro (Buy Now),
iPad (Don't Buy)</div>
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Apple Shipped 14.5M iPads in Holiday Quarter According to Strategy Analytics
