New Safari feature blocks purchase-tracking by ad clicks<article>
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<p>Apple <a href="
https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/" rel="nofollow">added a new anti-tracking feature to Safari[/url] that prevents one-to-one tracking of users who click an ad on one site and make a purchase on another, unrelated site. Instead, the connection will be blurred so that an advertiser can only track the total impact of a small number of different ads over short periods of time.</p><p>The new approach, called Privacy Preserving Ad Click Attribution, rolled out in the <a href="
https://developer.apple.com/safari/technology-preview/" rel="nofollow">Safari Technology Preview[/url] today (version 82), and Apple said that it will appear in general release versions of Safari later in 2019. It’s also presented this as a proposed early-stage standard to the Web Platform Incubator Community Group at the W3C, an organization that helps create standards browser and sites.</p><p class="jumpTag"><a href="/article/3397141/new-safari-feature-blocks-purchase-tracking-by-ad-clicks.html#jump">To read this article in full, please click here[/url]</p></section></article>
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New Safari feature blocks purchase-tracking by ad clicks
