Is it a good idea for Apple to buy exclusive rights to podcasts?<article>
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<p>The podcast industry has been flooded with <a href="
https://marco.org/2016/06/06/scripps-buys-stitcher" rel="nofollow">big money[/url] over the last few years, as businesses and investors seek to get in on a rapidly growing media business that’s got a lot of room for audience and revenue growth. (Spotify alone is spending $500 million on podcast companies and exclusive content.)</p><p>And yet over all this time, the industry’s biggest player hasn’t made any big podcast business moves.</p><p>That player is Apple—its Podcasts app is the top podcast player, with 50 to 70 percent of the app market—and its time as a neutral supporter of the industry may be coming to an end. Bloomberg’s Mark Gurman and Lucas Shaw report that <a href="
https://www.bloomberg.com/news/articles/2019-07-16/apple-plans-to-bankroll-original-podcasts-to-fend-off-rivals" rel="nofollow">Apple is talking to media companies about buying exclusive rights to podcasts[/url].</p><p class="jumpTag"><a href="/article/3409798/why-apples-big-podcasting-move-makes-senseand-might-not-work.html#jump">To read this article in full, please click here[/url]</p></section></article>
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Is it a good idea for Apple to buy exclusive rights to podcasts?
