HomePod market share trails far behind rivals, says reportThe data shows that not even a price drop spurred interest.
What you need to know
Data from Consumer Intelligence Researcher Partners shows that HomePod market share is at just 5%.
Apple's smart speaker lags far behind the competition, with Amazon at 70% market share.
CIRP's data shows that smart speaker sales continue to increase.
Earlier this year, Apple lowered the price of HomePod from $350 to $300. It doesn't appear, however, that the price drop has had any significant effect on sales.
According to data from Consumer Intelligence Research Partners (CIRP), Apple's HomePod has just 5% of the smart speaker market, trailing far behind rivals Amazon and Google. In fact, Amazon, which sells a variety of smart speaker options, has a commanding 70% of the smart speaker market.
According to Josh Lowitz, Partner and Co-Founder of CIRP, entry-level smart speakers are what's driving sales—devices such as the Echo, Echo Dot, and Echo Plus, which are $150 and under. Apple's HomePod ...
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HomePod market share trails far behind rivals, says report
