Why the 16-inch MacBook Pro is a repudiation of the ‘Ive Doctrine’<article>
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<p>It’s not the first and it won’t be the last, but Wednesday’s
announcement of the 16-inch MacBook Pro is probably the clearest sign thus far that Apple has changed its priorities when it comes to the Mac.</p><p>It’s a process that’s been visible in public for a couple of years now, and it’s not quite done—but here in the latter half of 2019, we’re getting our clearest look at a company that got out of sync with some of its most important customers and has realized it needs to change some of its assumptions about product design.</p><h2 id="tweakingjobsslaw">Tweaking Jobs’s Law</h2>
<p>Apple is clearly guided, at least in part, by a design philosophy that considers size and weight to be the enemy of good. I like to call this Jobs’s Law, though it could just as easily be called the Ive Doctrine: Always strive for the next version of your product to be thinner and lighter than the current one.</p><p class="jumpTag"><a href="/article/3453822/16-inch-macbook-pro-is-a-repudiation-of-the-ive-doctrine.html#jump">To read this article in full, please click here[/url]</p></section></article>
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Why the 16-inch MacBook Pro is a repudiation of the ‘Ive Doctrine’
