Apple's privacy features in Safari are shaking up the advertising marketIf you use Safari you are frustrating advertisers.
What you need to know
Intelligent Tracking Prevention is impacting advertisers.
Marketing executives are saying that the technology is "stunningly effective" at preventing tracking.
It is causing Safari users to be devalued in the advertising market.
Two years ago, Apple unveiled Intelligent Tracking Prevention for Safari which aimed to protect users of the browsers from unwanted tracking. It was yet another in a long-running move towards more privacy on behalf of the company for its customers, and this technology, in particular, seems to be having a major impact on the advertising industry.
In a report by The Information, executives within the online publishing industry have said that the technology has been "stunningly effective" at preventing companies from identifying users' behavior across the web. One executive says that it has led to a devaluing of Safari users.
"The allure of a Safari user in an auction has plummete...
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Apple's privacy features in Safari are shaking up the advertising market
