Apple reportedly buys UK startup Spectral Edge to improve iPhone photosWhat you need to know
Apple reportedly bought UK-based startup Spectral Edge.
The company uses machine learning to improve photo quality.
Crisper images with more accurate color are expected.
When you have all that money, why not use some of it?
Apple has bought UK-based startup Spectral Edge, according to a new Bloomberg report.
While Apple hasn't confirmed the purchase, filings made in the UK show Apple lawyer Peter Denwood was recently named as a company director while other board members have been removed. Bloomberg doesn't know how much the buyout cost.
The move appears to be one aimed at improving the quality of photos that future iPhones take. Spectral Edge reportedly uses machine learning to improve image clarity and color reproduction.
Spectral Edge uses a type of AI called machine learning to make smartphone pictures crisper, with more accurate colors. Its technology takes an infrared shot and blends it with a standard photo to improve the image.
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Apple reportedly buys UK startup Spectral Edge to improve iPhone photos
