How Netflix is boosting its 'watched-by' numbers by 35%Henry Cavill in "The Witcher," which Netflix says has been viewed by at least 76 million households.
The streaming giant has changed the way it reports whether someone has watched something.
Netflix has released its Q4 2019 earnings. As far as earnings reports go, it's pretty standard. You can ready the highlights here. But the most interesting thing tucked amid all those numbers is that Netflix has changed the way it's reporting — crowing, really — about how many people watched a particular thing.
Previously if you had watched 70 percent of a show or a series or a film, you were considered to have watched it. But the thing is that shows and series and films are of varying lengths. So 70 percent of a 5-minute short (that's about 3 and a half minutes) is a bit different than sitting through 42 minutes of an hour-long special.
Going forward, Netflix will consider you to have watched something if the following criteria are met:
You chose to watch it and
You watched it for at ...
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How Netflix is boosting its 'watched-by' numbers by 35%
